The United States has been the dominant force in global finance for many years. But why is that? What factors have led to the United States’ success in this area? Following are some reasons why the US has been so successful in global finance. We will look at factors such as economic stability, political stability, and openness to foreign investment. Stay tuned to learn more!
Economic Stability
One of the reasons why the United States has been so successful in global finance is due to its economic stability. The US has had a strong economy for many years, and this has made it an attractive place for foreign investors. In addition, the United States has a large and diverse economy, which makes it less vulnerable to shocks.
Political Stability
In addition to economic stability, another reason why the United States has been successful in global finance is due to its political stability. The US has a long history of democracy and respect for the rule of law, which makes it an attractive place for businesses and investors. In addition, the United States has a strong system of checks and balances, which helps to ensure that decisions are made in a thoughtful and responsible manner.
Global Investments
Another reason for the United States’ success in global finance is its openness to foreign investment. The US has always been a welcoming place for foreign investors, and this has helped to fuel its growth. In addition, the United States has a large and diverse economy, which provides opportunities for businesses and investors from all over the world.
Leader in Technology
The US is also a leader in technology, and this has been another key driver of its success in global finance. The United States is home to some of the world’s leading technology companies, and this has made it an attractive place for businesses and investors. In addition, it has a highly educated workforce, which is skilled in the latest technologies.
Global Brand
The United States has top global brands and this has helped to attract businesses and investors from all over the world. The US is seen as a stable and trustworthy place to do business, and this reputation has helped to attract investment. In addition, the United States is home to some of the world’s leading universities, which helps to attract the best and brightest students from all over the world.
These are just some reasons why the United States has been so successful in global finance. The United States has a long history of stability and growth, which has made it an attractive place for businesses and investors. In addition, the USA has a strong system of checks and balances, which helps to ensure that decisions are made in a responsible manner. It is also open to foreign investment, which has helped to fuel its growth. These factors have all contributed to the United States’ dominance in global finance.
Successful business owners use the method of market research for the success of their businesses to make better decisions and keep their company’s competitive edge. If you want to stand and expand your business, research plays a significant role in targeting customers and increasing sales. I am going to tell you some specific points where market research can help you grow your business.
Helps to enhance your branding:
Sometimes many companies don’t know how to handle a brand. They usually ask themselves how customers will recognize us. And how does our brand evaluate the objection?
Market research helps you to improve your business in different ways.
Firstly, you have to be sure that customers are aware of your branding or that they are confident about branding.
How do customers think about your company and whether your company is capable or not of competition?
In case of any competition, You should understand what aspects customers recognize with your brand.
You can collect feedback from the customer on advertising materials like logos, pamphlets, and internet sites by conducting surveys in the research of brands, client interviews, or focus group discussions. So you can generate different ideas and get the customers’ opinions.
Market research gives many opportunities which can be helpful for your business. It gives you solid data that you can use to inform your marketing planning, trying to make both selling and advertising easier and more effective.
Market research shows how to reach your targeted audience and also the language which will most effectively attract their attention and connect emotionally with them. It is the best way to find new advertising opportunities, client issues, and market gaps that can be solved.
Significant of Market Research:
Market research is essential and helps to understand the effectiveness and ineffectiveness of your business. Increasing your sales over time research will enable you to identify who uses your products or services, what inspires them, and whether they are loyal to your company.
It is essential to keep researching and understanding methods for improving your offer in perspectives of changing customers’ desires or competitive analysis as the market changes. It plays a vital role in businesses achieving their goals. You can achieve success by setting a goal as they offer direction and help you to go forward.
Market research helps us to increase sales and tell about the management, from this our business can grow. It is a tool that is used by export businesses before entering a new market.
Helps to monitor customers:
When performing market research, it is essential to keep a close eye on the actions of your main competitors, especially when it is about the methods they may use to win over your target customers.
Numerous companies have ways to keep an eye on the activities of their competitors, including looking at their advertisements, talking with their customers, and checking their web pages. Business Owners must be aware of new competitors. Market research provides two types of data:
Primary research
Secondary research
Primary research
You are performing your research, referred to as primary research. It includes analyzing surveys you need to know, which techniques your direct competitors are using, and determining what products buyers are currently seeking.
Secondary research:
Secondary research analyzes the data of products that have been completed by someone.
Reduce risk
You have to be sure that your business will succeed before spending your hard-earned money on it. There is no difference if you want to improve your business or create a new product. In these situations, you need to develop a market entry plan. While developing a company strategy, you must consider potential risks. You have to be thankful for market research which helps you to minimize your financial losses.
MARKETING BENEFITS
Marketers that carry out research find ways to convey information and details about the products and their ability to satisfy customer requirements in addition to the needs of customers. If you want to develop your business, you need to use a set of solutions. Read more
A social media presence is essential for any company. It doesn’t matter if you manage a huge corporation or a small local business. The use of social media is not only a fad.
It is a crucial component of your company’s marketing plan. Social media by itself, however, is insufficient to promote business expansion.
Social media platforms may help you build relationships with your customers, raise brand awareness, and improve leads and sales. Here are six things you can do to see why using social media for business is an intelligent choice.
Draw Focus and Raise Awareness
People cannot become your customers if they are unaware of your company. Through a lot of time and effort, social media can help you reach a broad audience and increase your visibility to potential clients.
Additionally, there is no risk in setting up a company presence on any major social media platforms. Additionally, there is no risk in setting up a company presence on any major social media platforms. The fact is that people pay attention to social media posts.
Display Authority
Customers are becoming more knowledgeable and pickier about the companies they support. They’ll quickly search your website and social media before making a choice. Will they discover a barren shop or a wealth of knowledge?
To establish your brand’s authority and ensure that you have a favourable first impression on social media, you should create solid profiles that you update regularly with appropriate material.
This will demonstrate that your company is reliable, knowledgeable, and approachable. Seek opportunities to establish yourself as a thought leader in your field by writing about relevant topics or developing the goal of your business. You may win over potential clients’ trust by showing the services and principles of your company.
Consumers aren’t interested in companies that post on social media in a formal, corporate manner. Instead, make sure that everything you post on social media reflects the personality of your brand. What does the voice of your company sound like?
In what ways does it reflect who you are? While brands should be kind and sympathetic to their customers, it is crucial to have a voice and speak up for what you believe in.
Practice finding the perfect tone, whether it’s informal and humorous or formal and kind. Don’t try to be someone you’re not; instead, be loyal to who you are. Your social media followers want to see actual individuals behind your pages. Let them see.
Grow Economically
Yes, social media is not the best place to do open sales, but it is a marketing channel, so you should not neglect the opportunity to close a deal if it happens. The cornerstone of social media is sponsored content on timelines, videos with CTAs, cross-channel retargeting, and shoppable posts.
Because marketing expenses can build up, not all businesses can afford extensive campaigns. But with social media advertising, you can receive a lot of your money.
Using ads on social media sites like Facebook and Instagram, your business can increase its audience and accomplish its goals, regardless of its size or financial constraints.
Provide Assistance
Social media platforms have been successful in removing obstacles between businesses and their clients. Nowadays, a lot of individuals go to Facebook or Twitter to discover information or solve problems rather than phoning a customer support number.
By assisting social networks, you can establish your brand as one that is receptive and considerate:
Establish a method for keeping track of client inquiries, complaints, and comments on social media.
Answer inquiries and concerns as soon as you can.
Make a special effort to be uplifting and helpful.
Make clients feel heard and take criticism seriously.
Identify when private communications are appropriate to stop public conversations.
The Importance of Social Media for Businesses
Although social media is an essential component of your company’s marketing, it doesn’t have to be difficult to manage. Create a profile, take the first step, and begin interacting with your clients. More customers will use emerging social platforms to make purchases as they continue to incorporate them into their everyday routines.
Conversion rates will rise for companies with a strong social media presence and branding, while those without ongoing social media initiatives risk losing out on potential clients.
Are you spending a lot of money on digital marketing services and want something cost-effective? Compromising on the budget sometimes becomes the reason for the downfall of your business. Yet, there are ways to improve marketing by keeping the budget low. In this rapidly evolving world, creating affordable marketing plans is independent of your abilities and how you use the latest consumer trends, to generate a profitable return on your investment. Below are amazing tips to make your marketing affordable.
1.Set Your Marketing Goals
Your marketing goals are what the marketing plan is designed to assist you in achieving. Any plan is essentially pointless if there are no objectives to strive toward. Realistic and achievable objectives are required so that you can able to determine whether you achieved them or not. It is important to set both short and long-term goals and continually revisit them so that you always know what you are working towards.
2.Outline Your Target Market
You must know what your target market is as it helps you achieve your goal faster. Once you’ve got a better understanding of your target market, it is easier for you to define a marketing plan. Just by enhancing ROI via targeted ads and content, eliminating ineffective strategies, and making fewer mistakes. It is the most effective way of utilizing your digital marketing services.
Collaborating or partnering with any other business is a great way to get your business and your message in front of as many eyes as possible. Sometimes, the best low-cost marketing techniques are the ones no one else is using. All you need to do is to display cards, coupons, and flyers and you do the same for the other brand also. You will see huge benefits and digital marketing services will be at their peak.
4.Create a Website
One of the best ways to show your visibility is to create a website. All you need to create a website and start a blog as it gives you the chance to drive more traffic to your website. It is not only a digital marketing service but also an affordable way to enhance the visibility of your business.
The blogs you start should only provide useful and comprehensive material and should not resemble long essays. A terrific method to engage your readers is with infographics information on your blogs.
These days, more users prefer watching movies and looking at eye-catching visuals instead of reading long words to learn the information they need. Thus, compelling infographics help hold users’ attention and lower bounce rates. Be sure to post blogs more frequently and on many themes, but always stick to your specialized area.
5.Go for the Traditional Way of Advertisement
In this contemporary era, the traditional way of advertisement is also an affordable way of marketing your services. You can implement various ways like printing ads in a local newspaper, billboard promotion, brochures, business cards, flyers, and trading magazines.
Although this technique is rather expensive, you can maximize your budget by eliminating wasteful spending. You may significantly reduce your design costs; for instance, by using online graphic design tools to quickly create flyers, business cards, and other marketing collateral instead of hiring a professional designer.
To wrap up, there are various cost-effective digital marketing services and ideas to promote your business. It is completely up to you which marketing technique you go for. At the start of your business, you can go for low-budget digital marketing strategies, and then by that time, you can invest in different methodologies.
Having a digital marketing strategy not only changes the overall technology but also boosts your business. To enhance the online visibility of your brand, digital marketing services are a great way. By this time, it can be seen that technology is evolving. Just like this, change in everything is mandatory as it gives room for creativity. There are several strategies made for entrepreneurs that are beneficial for them. Following are digital marketing services and their in-depth analysis is discussed for beginners.
1.Create a Killer-content Strategy
Content marketing is not as easy as it seems. Many brands wish to create content that is unique and creative but by the time they realize they don’t have topics to write on. If we look around, 80% of shoppers argue that they like to receive brand-related information via blogs and other articles. According to them, it is much easier to have all the information in one piece of writing instead of going back and forth to collect every minor detail.
Whether you share all the content on your social media or other platforms, just make a plan and follow it. Keep tracking all of your content as it needs to be something extraordinary. This way, entrepreneurs can succeed in taking advantage of digital marketing services.
2.Don’t Forget SEO
When talking about digital marketing services, not discussing SEO is impossible. Nobody can deny the importance of search engine optimization in this regard. Businesses are boosting due to the way their marketers make the strategies.
When it comes to beginners, they find nobody to guide them and this is how they lack in so many things where the boost up is required.
3.Create a Giveaway
Giveaways and contests are another way of engaging your customers. This is how you can even create brand awareness also and enhance the digital strategy of the brand. This strategy is all about giving a product to a consumer for free and this way they become your regular customer. This is not for the B2B businesses because this marketing strategy won’t work for them, it is only for the other businesses which have direct access to their customers. Creating a giveaway or any other contest on the monthly basis increases the conversion rate in no time.
When it comes to digital marketing services, the first thing that beginners are advised to do is to create social media accounts. The social presence of your brand takes your brand to another level without any difficulty.
Every person likes to see reviews before buying any product; they want to see the product other than professional photographs. This is how your social media accounts help them trust you.
Entrepreneurs can build a relationship with customers most likely with the help of social media. Doing live sessions, throwing questions via stories, and replying to every comment are what keep you engaged with the audience.
5.Video Marketing
Video marketing is another way to increase the reach of your brand and grow revenues accordingly. Like content marketing, your business focuses on creating informational and valuable videos for its target audience.
No matter what type of videos you create and what platform you use to post them, all you need to focus on is to create enough brand awareness in every possible way. We need to admit the fact that people are more into watching video-based content. Even research says pages with video content are more likely to rank on the top of the SERP.
In a nutshell, digital marketing services are the major goal of increasing traffic to your website. When customers visit your website, it is not the case that they are there by any other chance but they might be reading your blogs or going through the products you are offering. Moreover, the success of your digital marketing strategies depends only upon the execution and the plan. It is the go-to option for every problem like generating revenue, and loyalty, building relationships with customers, and many more.
You can start choosing and building your identity by hiring the digital marketing services of SocialB.Digital. We offer an in-depth analysis of digital marketing strategies and how you can take advantage of these services. Our team always stays up-to-date about the ongoing trends and makes necessary marketing strategies with keeping in mind how digital marketing works. SocialB Digital has been providing its services to restaurants, real estate agencies, different product brands, and many more. For any marketing-related job, you can contact us right away.
The OpenBots Platform Named a Major Contender in Leading RPA Report
Everest Group’s new global RPA market report, “Everest Group Robotic Process Automation Products PEAK Matrix® Assessment 2022,” positioned OpenBots, SAP, and IBM as major contenders, based on an in-depth evaluation of diverse criteria assessing vision, capability, and market impact.
One of the most significant changes is that OpenBots has entered the group as a “Major Contender,” demonstrating momentum in the RPA market. They have surpassed veteran companies and are clearing space on their approach toward other star performers.
Fortune 500 customers are leveraging OpenBots as part of a multi-vendor strategy. The platform’s robust functionality and attractive Zero-Bot License model help enterprises add to their existing automation pipelines while also blending down their total cost of RPA ownership. As existing licenses come up for renewal, OpenBots will continue strategically migrating license-heavy workflows to their platform.
The Everest Group studied 23 RPA technology providers and categorized them as Leaders, Major Contenders, and Aspirants. The research helps buyers select the right Intelligent Automation platform for their needs and is an overall gauge of performance in the industry.
The Everest Group has also positioned UiPath, Automation Anywhere, Microsoft, SS&C Blue Prism, and NICE as Leaders after years of dominating the market.
Both UiPath and OpenBots are robust enterprise-grade platforms for automating business processes. They both provide essential tools that enable the development and management of a digital workforce (RPA bots). Still, the zero-bot licensing model of OpenBots adds a decisive advantage in the scalability of automated processes.
The value of this platform feature is becoming evident as OpenBots gains more and more traction. Automation pipelines built on UiPath tend to be less ROI-positive due to the expensive licensing cost to orchestrate them. RPA bots historically come with a costly price tag, but OpenBots offers relief at a fraction of the cost of any enterprise platform in the market.
One of the most iconic and recognized Mexican wrestlers, Blue Demon will be present as a Magic Sun Farms’ brand ambassador during the Global Produce & Floral Show organized by the International Fresh Produce Association and the Produce Marketing Association. The fighter will be present at the Magic Sun Farms booth (#5475) on Oct. 28 from 1-4 p.m. and on Oct. 29 from 12-2 p.m. taking photos with attendees and signing autographs.
Blue Demon undoubtedly embodies the company’s values: giving the best results in the face of adversity and offering the highest quality standards.
Over the last 14 years, Magic Sun has expanded its growing and research operations to more than 211 acres in Mexico. The company is a pioneer in the use of high-tech greenhouses to offer optimal light conditions and mild weather to develop a year-round supply for a variety of tomatoes with the best quality and flavor.
While using cutting-edge technologies, Magic Sun combines the best of nature with the best of sophisticated systems in greenhouses: engineers rely heavily on bees that pollinate plants in promoting a healthy growing environment and eco-friendly system.
Magic Sun stands out for having its own university (Ceickor University) from which engineers in organic greenhouse agriculture graduate, preparing leaders with a high technological profile.
Some of the key technologies through which Magic Sun guarantees the quality of its products are Integrated Pest Management (proactive protocols to monitor ecosystems and introduce beneficial insects to prey on bugs that damage crops); Efficient Land Use (maximize environmental acreage and highly density plantings with nutrients applied directly to the roots to yield up to 4x more production than conventional farming); and Sophisticated Irrigation Systems (recycling program monitors water absorption to optimize growing conditions to ensure 20x less water used).
“Over the years, the success of this company has been guided by our commitment to leverage our growers’ expertise, our vision to locate produce greenhouses in key optimal agricultural regions, and applying painstaking attention to product quality. Our dream is to deliver the most awesome flavors to consumers,” said Gerardo Lopez, CEO of Magic Sun.
With an exponential growth across the U.S., Magic Sun’s team offers the full range of support services to bring fresh-grown products to consumers through its nationwide network of distributors and retail partners.
About Magic Sun
Magic Sun is a leading hydroponic grower with greenhouses covering over 211 acres of production in Mexico and with presence across the U.S. We produce the healthiest, most flavorful tomatoes, blueberries and bell peppers. We are all about combining the best that Mother Nature offers with emerging new technologies to grow the absolute best products.
Source: Magic Sun Farms
Contact Information
Laura Huerta
Marketing Manager
marketing@magicsunfarms.com
(804) 918-1781
As an entrepreneur, you’re often going to be faced with the challenge of how to grow your business and how to get more customers. Luckily, it isn’t as difficult as some might make it sound. These seven business development techniques can help you achieve your goals and increase the likelihood of your company becoming a leader in its field.
Using A CRM
CRMs are a great tool for managing and tracking sales leads. CRMs allow you to collect data on those prospects, track your interactions with them, and generate reports about what stage they’re in when it comes to the buying process. If a lead is not ready to buy today, you can revisit the conversation at a later time to see if their needs have changed or if they have new information that might be relevant to your product or service.
CRMs can also be used as marketing tools. When someone signs up for your newsletter and then fills out a contact form on your website, they will automatically be added as a prospect in your CRM.
Invest in Yourself
Investing in yourself is one of the best ways to grow your business. It’s not just about self-improvement, but also personal and professional development. You need to know what you’re worth and how you can contribute value to those around you. Do this by setting goals and writing a mission statement that includes:
– What you want to achieve with your company.
– How you plan on achieving it.
– What skills are needed to reach these goals (this will help guide training).
– What kind of environment do employees need?
Learn from Others
1. Create a growth plan. You can’t grow your business without one! Start by identifying the goals you want to achieve and the steps you need to take to get there, then create a plan for how you’ll measure success and how you’ll do it in a sustainable way.
2. Seek out new opportunities. Constantly look for ways to find new opportunities for your business, whether it’s through talking to people about what they’re looking for or seeking out new trends in your industry or market sector that might offer an opportunity for expansion.
3. Expand your network of contacts.
Build Great Relationships
Building a strong network is a great way to grow your business. But don’t just build relationships with people because you want something from them. Build relationships because you genuinely enjoy talking to people and the time spent chatting with them is worth it. The more connections you have, the easier it will be to find someone who can help you when needed.
Earning Trust (seven sentences)
Trust is vital in any relationship and it’s important that your clients trust your company enough to buy what you’re selling or work with you in some capacity. You need to earn their trust by being honest and transparent about everything, including prices, fees, terms, etc.
Be Inclusive
1) Build a strong team. A team will help you accomplish more than if you were to do it alone.
2) Find a mentor or advisor who has expertise in your industry or business model and is willing to coach you through the process.
3) Generate ideas for new projects, as well as ways to capitalize on current projects.
4) Conduct market research and conduct customer surveys, which can help you learn what your customers want from your company and how they feel about your company’s products and services.
5) Analyze the competition, including their successes and failures, so that you know where the opportunities are for improvement in the marketplace.
6) Create an online presence by building a website, participating in social media, and building an online following.
7) Get involved with other organizations in your industry to get exposure within the community and gain valuable contacts.
Give Back
1. Join forums and groups in your industry. Meet other business owners, share your experiences, and get feedback.
2. Keep up with the latest trends in your industry by reading articles and blogs on a regular basis.
3. Attend seminars or conferences to stay on top of the latest developments in your industry (or industries you’re looking to branch out into).
4. Connect with bloggers or influencers in your field who might be able to help you establish yourself as a thought leader or expert.
5. Offer webinars related to the topics that matter most to prospects within your target market, whether through an existing platform or by starting one of your own like a YouTube channel.
Take Advantage of Opportunities
You may have heard that opportunity only knocks once, but this is not always true. The truth of the matter is that opportunity can knock on your door more than once. Sometimes, you may not be ready to seize it when it first arrives. But don’t let that stop you from being prepared for the next time opportunity comes knocking!
The business landscape in the United States has undergone quite a transformation in recent years. Old favorites have fallen by the wayside, and new names have popped up to take their place atop the list of biggest companies in America. In fact, many of today’s top companies didn’t even exist 15 years ago! To give you an idea of how much the business world has changed, we’ve put together this list of 5 businesses that flourished in the U.S. this year. Read on to find out which companies made the cut.
1) Garbage Plastics Recycling
Waste plastic has become a real problem, but it is also an opportunity to help you start your own small business. Thebest business development in the USA is to remove the plastic in the shape of recycling. There are a lot of waste companies out there that want your plastic trash because they can make money by recycling. So if you have some space and some time on your hands, why not give these businesses some money by collecting their trash for them? Doing so will leave you with extra cash and spare time to do whatever you want. So get started today! The earlier you begin, the sooner you’ll be raking in piles of money. You’re just a few hours away from living your dream life as a self-made entrepreneur. What could be better than that? Start right now by picking up your first load of recyclable materials! If you need some more advice about how to become a garbage man, check out our guide How To Become A Garbage Man: An Ultimate Guide For Those Who Want To Work With Trash. It covers everything you need to know about becoming a professional junk collector and getting paid well while doing it.
2) Music Streaming
In 2006, a young Swedish startup called Spotify rocked onto the scene by offering users an all-you-can-eat approach to music streaming. Users could listen to any song on-demand for free, or they could sign up for a $10 per month subscription plan that would remove ads and allow them to download songs to their devices. The company now boasts more than 70 million users worldwide, and its paid subscriber base has swelled from zero percent to 20 percent in just four years. With these kinds of results, it’s no wonder other companies are trying to replicate Spotify’s success—and succeeding. Pandora is another example of a popular digital radio service that lets users create custom stations based on artists or songs. It’s also available as a mobile app for both Android and iOS systems.
3) Pizza Delivery
The classic pizza business. Don’t have time to cook? Want your meal piping hot and ready for you when you walk through your door? Pizza delivery allows both businesses and customers to hit a home run. Pizza is one of America’s favorite foods, so there’s no shortage of people ready to take it off your hands! In terms of risk, pizza delivery has some of the lowest food-safety concerns—but make sure you understand how delivery works before jumping into a partnership. For example, will you be delivering or will they? How much are they charging per order? What percentage are you getting on each sale? These details can vary wildly depending on who you’re working with. Make sure that you know what to expect upfront. You may also want to read about franchising as an option. If you’re not interested in starting a new restaurant from scratch but still want to own a pizzeria, franchising may be right for you. You could also go big by opening multiple locations at once! If that sounds like too much work (and overhead), consider partnering with someone else who already owns locations nearby and focus on just supplying those stores instead of opening new ones yourself.
4) Mobile App Development
What good is a smartphone if you don’t have great apps to run on it? To give your customers (or potential customers) exactly what they want, look into developing an app. While it may seem like a more expensive way to get going (getting an app built can cost anywhere from $15,000 to $200,000), it might be worth considering: The global mobile market is expected to grow by more than 38 percent over 2013 by 2017. And with Google Play and Apple App Store revenues set to reach $38 billion in 2014, there’s no better time to develop a killer app. If building one yourself seems too daunting of a task, consider working with someone who already has experience creating apps for businesses—and ask them how much their services would cost.
5) Online Sports Betting
A decade or so ago, if you told anyone that you bet on sports online, you’d be greeted with one of two responses: scorn or awkward silence. These days, though, there’s no more awkward silence. In fact, many people can barely conceal their excitement when they talk about sports betting online—and it’s not hard to see why. The convenience and ease of placing a wager from home are unparalleled by any other form of gambling. It doesn’t matter what time it is; all you need is an Internet connection and a computer, tablet, or smartphone. And unlike traditional bookies which are only open during business hours (and even then, only five days per week), online sportsbooks are available 24/7/365. You don’t even have to leave your house! You simply log onto your favorite sportsbook website, place your bets, watch some games and wait for your winnings to roll in. What could be easier? But let’s back up for a second. How did we get here? Where did online sports betting come from? Well, it came from humble beginnings.
Sylvia Lafair is the founder of Creative Energy Options (CEOinc), a global business consulting firm and the world’s leading authority in Pattern Breakthrough Leadership Development and a Top Global Leadership Guru.
Dr. Sylvia Lafair, developer of the Stress Management Program for Leaders and author of the bestselling book about stress management, ‘Invisible Stress, It’s Not What You Think’, has made a portion of her highly praised book available at no charge in PDF format.
We hear a lot about stress these days. Not surprising, as stress affects us all. And there are many forms of stress. Stress is natural; a part of what it means to be human. For many of us, much of the stress we experience is found in the workplace. When the subject of stressful occupations come up, we immediately think of policemen, firemen, members of the military, aircraft controllers or perhaps nuclear power plant operators. Seldom do we think about those who work in the beauty industry. But we should.
Those who work in the beauty industry must put in long hours. The work is physically demanding. They must deal with members of the public, some not so nice (to put it mildly). Hairdressers especially are often forced by clients play a dual role and are often expected to serve as amateur psychologists. Beauty workers, like health care workers, must have direct contact with clients – even during a pandemic. Unrealistic client expectations. Self-doubt. Lack of confidence. Social media misinformation. The list goes on and on.
When asked about workplace stress, Lafair replied, “The critical question to ask yourself these days is ‘Do you want to have less stress and more confidence as you navigate your career and home life?’ The quickest route to effective communication and collaboration comes from learning unique methods to be a stress master. We need to extend the same treatment to our emotions as we do to our bodies”
Dr. Sylvia Lafair is an expert on stress in the workplace. Over the last several decades, she has worked nationally with dozens of salon owners, their leadership, and creative teams. Her new book and online program were developed per requests for the most effective ways to navigate our complex, ever-changing world and land on our feet. A portion of her bestselling book, ‘Invisible Stress’ is now available as a free pdf download at her website at https://ceoptions.com. She also moderates a stress management Facebook group for stress mastery at https://www.facebook.com/groups/thestressmastery/.
Lafair believes we must learn to practice “Safe Stress”. Invisible Stress shows readers how to:
• Discuss the fourth level, invisible stress, with information not available till now.
• Gain cutting-edge methods to tackle root causes of overwhelm and self-doubt.
• Acquire powerful yet simple ways to make stress work for you.
• Gather tips to build confidence and strengthen resilience during tough times.
• Learn how to adopt healthy daily behaviors to stay in the safe stress zone.
• Explore coping mechanisms to manage today’s accelerated rate of change.
• Master new leadership skills for less stress and a more harmonious life.
Readers and reviewers alike have praised ‘Invisible Stress.’ Andy Heppelle, Chief magic maker, accelerating sustainability, Capgemini said ‘New possibilities unleash when you are aware of the real cause of stress underneath the obvious.” Brenda Thompson, executive director, Gadsden, Schneider, and Woodward, LLP comments, ‘It is an essential part of the role of human resources to guide people to gain the clarity this book gives about how to handle stress.’ Mark Baylis, Founder of Valor Clinic, US Army Special Forces (Retired), said it “. . . should be required reading for the military.” Joanne LaMarca Mathisen, former network producer NBC Today, New York, said, “Invisible stress followed me around for decades. Once I understood it was always with me, and I carried it around like two dumbbells on my shoulders, I learned to make the right changes. I’m calmer now, and even better, more energetic.”
Author Sylvia Lafair is the CEO of Creative Energy Options Inc. (CEOinc), a firm that challenges the status quo of workplace relationships. A pioneer in leadership education and executive coaching her work has been transformational for individuals, teams, and entire organizations.
Over the past 30 years, she has searched for hidden emotional mechanisms at work in a typical office environment. The desire was to discover why people respond the way they do underneath traditional communication skills. This overlooked miscommunication is at the core of office politics, absenteeism, lawsuits, and poor productivity. This knowledge leads to meaningful changes for individuals and companies. The company’s Pattern Breakthrough process, not found in any other coaching or programs, enables them to prepare clients to transcend business frustrations to heightened productivity. The company continues to win awards for Pattern Breakthrough Coaching and Total Leadership Connections.
CEOptions offers several books, written by Sylvia, that address patterns for success, leadership, diversity, communication, collaboration, creativity, and many other topics. There is an online seminar series and advanced programs for stress proficiency, women leaders, and executives. Information on all the tools and solutions offered by CEOptions are on the website www.ceoptions.com.
Lafair is an innovative thought leader who has worked with McGraw-Hill, Avon, Google, Lockheed Martin, Merck, Microsoft, Novartis, and many other globally recognized companies. She has been featured in the Wall Street Journal, Time, Huffington Post and Fortune.
Sylvia Lafair, an engaging storyteller, is available for media interviews and can be reached using the information below or by email at sylvia@ceoptions.com. All her books are available at retail book outlets worldwide. More information is available at the company’s website at https://ceoptions.com.
About Sylvia Lafair:
Sylvia Lafair has been trailblazing new territories in her quest to find the best ways to work together effectively. Traveling throughout the world and learning from diverse cultures, she led groups to hike the Inca Trail into Machu Picchu, bungee jump in New Zealand, eat indiscernible stew in the Amazon, and sleep on reindeer skins at the Ice Hotel in Sweden. When she sits long enough, she writes, coaches, and leads seminars. Sylvia is the award-winning author of ‘Don’t Bring It To Work,’ ‘GUTSY: How Women Leaders Make Change’ and ‘UNIQUE: How Story Sparks Diversity, Inclusion, and Engagement.’
Sylvia was awarded as one of the top 25 Women in Business by the NEPA Business Journal and The National Association of Women Business Owners for her mentoring to help women move beyond pleasers to become truth-tellers. For the past nine years, she has been a top 30 global leadership guru, and is one of the top 200 global thought leaders for 2021. She is the world’s leading authority in Pattern Breakthrough Leadership Development, a Top Global Leadership Guru, the developer of the Stress Management Program for Leaders, and a best-selling author.
Dr. Lafair offers a foundation of personal and professional exploration in every program, every book, every speech she gives. Her award-winning book, ‘Don’t Bring It to Work’ is one of the top 9 books for every boss to read. Sylvia retooled her skills as a noted psychologist to explore and chart how family patterns show up at work. She prepares leaders and teams to find the sweet spot of cooperation and productivity and make work a place of high learning with lessened stress.
Contact Information
Sylvia Lafair Petaluma, CA
USA Voice: 910-842-9248
Successful business owners use the method of market research for the success of their businesses to make better decisions and keep their company’s competitive edge. If you want to stand and expand your business, research plays a significant role in targeting customers and increasing sales. I am going to tell you some specific points where market research can help you grow your business.
