Serious Games Market is Growing in Huge Demand | Top Players, Application and Forecast to 2030

Serious Games Market is Growing in Huge Demand | Top Players, Application and Forecast to 2030

Lack of awareness about the advantages & usage of serious games and unsuitable game designs hamper the market growth.

Serious games

The market is impacted by factors such as an increase in the need for better user engagement platforms across enterprises, the surge in usage of mobile-based educational games, and the significant adoption of virtual reality in training & development activities. However, lack of awareness about the advantages & usage of serious games, and unsuitable game design is anticipated to hamper the serious games market size.

Asia-Pacific generated the highest revenue in the global serious games market in 2016 due to its high population and China being the largest consumer of learning games and tools. The LAMEA serious games market is expected to grow at the highest rate, followed by Europe, which is expected to second highest CAGR during the forecast period. LAMEA has unexplored market potential as the region is developing and has a high rate of internet penetration.

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The report segments the global serious games market on the basis of an analysis of gaming platforms, applications, industry verticals, and regions.

On the basis of gaming platforms, the smartphone segment dominated the market in 2020, contributing to more than one-third of the market. In addition, the segment is projected to manifest the highest CAGR of 19.0% during the forecast period. The report also analyzes the segments including console, PC, and others.

Based on application, the simulation and training segment held the largest share in 2020, accounting for more than one-third of the market. However, the research and planning segment is estimated to register the highest CAGR of 20.1% during the forecast period.

The global serious games industry is analyzed across several regions such as North America, Europe, Asia-Pacific, and LAMEA. The market across Asia-Pacific held the lion’s share in 2020, accounting for more than two-fifths of the market. However, the market across the LAMEA region is expected to portray the highest CAGR of 19.6% from 2021 to 2030.

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Some of the key serious games industry players profiled in the report include BreakAway, Ltd., Designing Digitally, Inc., DIGINEXT, IBM Corporation, Cisco Systems Inc., Virtual Heroes, Inc., Nintendo Co., Ltd., Promotion Software GmbH, Revelian, and Tata Interactive Systems. This study includes market share, trends, serious games market analysis, and future estimations to determine the imminent investment pockets.

Key Findings Of The Study

• On the basis of gaming platforms, in 2020 the smartphone segment dominated the serious games market size.

• Depending on the application, the simulation and training segment generated the highest revenue in 2020 of serious games market share. However, the research and planning segment is expected to exhibit significant growth during the forecast period.

• On the basis of the industry vertical segment, the education segment generated the highest revenue in 2020. However, the government segment is expected to exhibit significant growth during the forecast period.

• On the basis of region, the serious games industry was dominated by the Asia-Pacific region in 2020. However, LAMEA is expected to witness significant growth in the upcoming years.

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1. Gamification Market

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Bike Sharing Market : E-Bikes Type to Rise CAGR 17.8% From 2020-2027

According to a recent report published by Allied Market Research, titled, “Bike Sharing Market by Bike Type and Sharing System: Global Opportunity Analysis and Industry Forecast, 2020–2027,” the global bike sharing market was valued at $3.43 billion in 2019, and is projected to reach $6.98 million by 2027, registering a CAGR of 14.0% from 2020 to 2027.

Asia-Pacific is the highest revenue contributor, followed by Europe, North America, and LAMEA. On the basis of forecast analysis, Asia-Pacific is expected to maintain its lead during the forecast period, owing to the rapid adoption rate of bike sharing service among customers in countries like Vietnam, India, China, and Singapore and the emergence of new players entering the bike sharing market with innovative propositions like dock-less bikes.

Bike sharing is referred to a bike rental service for short to medium distance commuting for a price or free. It is available at on-street docked or dock-less stations, which allow commuter to borrow a bike and return it at another same station. Docks are special bike racks that lock the bike, and only release it by computer control, while dock-less bike share does not require a docking station, bikes can be parked within a defined bike rack or along the sidewalk.

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Rise in venture capital and strategic investments and surge in inclusion of e-bikes in the sharing fleet drive the growth of the global bike sharing market. However, high initial investment cost and increase in bike vandalism and theft restrain the growth of the market. Contrarily, technological advancements in bike sharing system and rising government initiative for the development of bike sharing infrastructure would provide lucrative opportunities in the next few years.

Covid-19 Scenario:

The health crisis due to Covid-19 has significantly impacted the bike sharing industry. The stay-at-home orders and limited business operations across the world, in turn, have declined demand for bike sharing services.
The outbreak of COVID-19 has changed the perception of sharing transportation, owing to which people are mostly preferring private transportations.
The report offers detailed segmentation of the global bike sharing market based on bike type, sharing system, and region.

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Based on bike type, the traditional/conventional segment accounted for the highest market share, accounting for nearly three-fourths of the global bike sharing market in 2019, and is expected to maintain its lead position during the forecast period. However, the e-bikes segment is estimated to grow at the highest CAGR of 17.8% from 2020 to 2027.

Based on sharing system, the docked segment held the largest market share in 2019, contributing to nearly three-fifths of the total share, and is projected to maintain its dominance in terms of revenue during the forecast period. In addition, the segment is also projected to witness the fastest CAGR of 15.4% from 2020 to 2027.

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Based on region, Asia-Pacific contributed to the highest share in 2019, accounting for more than half of the total share, and is expected to maintain its leadership status by 2027. However, the North America segment is projected to maintain the highest CAGR of 15.8% during the forecast period.

Leading players of the global bike sharing market discussed in the research include Bird Rides, Inc, BIXI Montreal, Bond Mobility (Europe) AG, Anywheel Pte. Ltd, Beijing Xiaoju Technology Co, Ltd., JCDecaux, Lime, LYft, Inc., Mobike, Nextbike GmbH, SG Bike Pte Ltd, Spin, Tembici, Uber Technologies Inc. and Youon Technology Co., Ltd.

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About Us –

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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Allied Analytics LLP
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